Social Media is a bit like the Pet Rock of the 70s. Everyone wants one, but few know quite what to do with it. We have an example of a customer who has found the perfect niche for their social media application and they have created a podcast detailing their story.
The Stelter Company has found a way to empower their customers with Social Media. They serve a non-profit audience, which is typically very thinly staffed with challenging and noble goals. Through a partnership with Open Text, Stelter provides their customers with a forum for sharing best practices, research and fresh ideas.
Stelter has achieved what so many companies are looking for – a way to use social media to help their customers be more effective. And that kind of karma always comes back to you.
Listen to the podcast to learn more.
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