Web Marketing - New Years Resolutions

It’s that time again – time to make New Year’s Resolutions. You know - those promises that you make to yourself to kick a bad habit or start a healthy habit. Sometimes these are life-changing proclamations, but more often, they are forgotten by February.

I joke that my New Years Resolution is to not start smoking. I don’t smoke now and the evidence is pretty compelling against starting, so I feel like that is a safe promise. I am very confident I will succeed. But that isn’t really capturing the spirit of the Resolution. It is really about using the changing of the calendar as a catalyst to be better. And that is noble.

So what can we do better on our web sites? The list is probably so long that it is overwhelming. I am going to commit, via this public blog, to 3 initiatives and associated deadlines. I want you to keep me honest and I will report back on status.

1. I will commit to writing 104 blogs in 2010. That is 2 per week, but there might be weeks when I can only do one and weeks where I do three so the total number is what I am going for.

2. We have identified 3 sections on our website to be revised. I want them to be live in two week intervals, starting 2/1/2010, 2/15/2010 and 3/1/2010. We are hoping that the section revisions will unlock a formula for over-hauling our content, so I will update you on that progress as well.

3. Delivering a Community Site strategy to the business. We have communities run-amok, which will be the topic of a future blog post and I want to help the organization by defining a structure for our communities. If it is successful, I will share it with this audience as well.

Those are my commitments. Do you want to share yours? I would love to hear what you are trying to tackle in the coming months. And please, don’t start smoking. I hear it’s a hard habit to kick.